Marketo, the Silicon Valley marketing software which scored a hit IPO May 17, worked with The Blueshirt Group for financial communications support through the offering.

Shares jumped 69% over six-year-old Marketo's opening price of $13. It raised $78M in the debut.

Erica Abrams, co-founder and managing director at Blueshirt, handles Marketo.

InformationWeek credited growing demand for systems that support digital marketing for the strong debut.

Marketo focuses on B2B marketing departments for its customer base. Its shares, listed a MKTO on Nasdaq, were trading around $24.50 on May 23, up nearly 89% over the IPO price.