Edelman has recruited Jane Fields, an 18-year corporate, tech and new media veteran, to helm its United Arab Emirates operation.
She's the co-founder of Oxbow Media, which has developed multimedia strategies for clients such as Facebook, Apple, Skype and Expedia.
Prior to Oxbow, the self-proclaimed technophile, whom Edelman bills as a "master practitioner of neuro linguistic programming," worked at Ernst & Young.
Based in Abu Dhabi, Fields reports to Robert Holdheim, CEO of south Asia, Middle East and Africa.
The UAE region, according to Holdheim, is Edelman’s second fast-growing region, spurting from zero to 75 staffers since start-up five years ago.
Have a comment? Send it to 
No comments have been submitted for this story yet.