The Recreational Boating and Fishing Foundation, a Virginia group of outdoors industry companies and public sector entities, has cast its PR net with Ogilvy PR, following a review.

The Alexandria-based group runs the national "Take Me Fishing" PSA campaign aimed to boost declining participation in fishing and boating activities among younger demographics.

The RRFF released an RFP in February for the account, worth $280K per year.

Ogilvy PR's Washington office, as AOR, handles consumer and stakeholder PR and media outreach.