David Shane, a corporate and agency pro who helped Hiltzik Strategies establish a West Coast operation this year, is joining Hollywood production and financing company Relativity Media as head of corporate communications.

David ShaneAdam Keen left the executive VP, publicty and comms., slot at West Hollywood-based Relativity in April for Warner Bros.

Shane will report to Ryan Kavanaugh, CEO of Relativity, which has units focused on sports, music, digital, and TV, in addition to film, and received an $800M investment from financier Ron Burkle in 2012.

Shane was previously VP of global corporate communications at Juniper Networks and H-P, and senior VP of corporate comms. at International Creative Management, in addition to senior posts at Comcast. He also led Weber Shandwick's Los Angeles operation.

Relativity, a Hiltzik client, has produced or co-produced films like "21 Jump Street," "Les Miserables" and "House at the End of the Street."

New York-based Hiltzik Strategies continues to maintain an L.A. presence.