Washington, D.C., kicked off an open pitch this week to guide communications for its health insurance exchange.
The DC Health Benefit Exchange Authority released an RFP on June 3 for an agency to plan and execute an integrated communications and marketing effort to educate the public and small businesses.
Firms must be within 100 miles of D.C.
The District received federal approval in December to run its own insurance exchange, which will begin to offer plans on Oct. 1. The crux of the PR push will focus on two enrollment periods – the first, starting in October and running through March 2014, and the second beginning in October 2014.
"By serving the nation's capital, the D.C. Health Benefit Exchange has the potential to serve as a model for the country," reads the RFP.
The work will be overseen by Richard Sorian, director of communications, education and outreach for the Authority.
The work is paid for by funding under the Affordable Care Act.
Proposals are due June 24. View the RFP (PDF).
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