Digital advertising revenues in the U.S. soared 15.6 percent to a record $9.6B during the first-quarter over the comparable 2012 period, according to numbers released by the Interactive Advertising Bureau.

Randy Rothenberg, president of the IAB, said in a statement that the robust performance “illustrates that marketers recognize that digital has become the go-to medium for all sorts of activities on all sots of screens, at home, at the office an on-the-run.”

The IAB sponsored survey is conducted by the new media group of PwC.  Partner David Silverman, said the record-setting numbers “are consistent with the continuing shift to digital and reflect the type of growth that the Internet adverting area has been seeing year-over-year.”

Rothenberg, the former ad columnist for the New York Times, oversees an organization of more than 500 media and tech companies that are sell 86 percent of online ads in the U.S.