PR Services: Cision CFO to Step Down, Marketwire Adds CMO, Broadcaster Taps Critical Media

Cision CFO to Step Down

Tosh Bruce-Morgan, chief financial officer for Cision for the past two years, will leave the PR software company in the fourth quarter.

The U.K. native was previously CFO for Cision's European operations and relocated to its Stockholm headquarters for the global CFO slot in September 2011. His tenure included a global revamp of the company's operations, including divestitures and investment as it doubled down on the flagship PR platform Cisionpoint.

Cision is also in the midst of a "strategic review" of its operations.

"For family reasons, over the long run it has not been optimal to live in the U.K. and mainly work in Sweden," he said.

CEO Peter Granat, who took the reins in February, called Bruce-Morgan a "driving force in the company's development."

Granat said the company has begun a search process for a new CFO.

Marketwired Looks to Tech for First CMO

Kurt Heinemann, chief marketing officer for cloud-based browser technology company Monetate, has moved to PR distribution and monitoring services provider Marketwired as its first CMO.

CEO Jim Delaney said the hire was part of a plan to build a management team for the Toronto-based company's "next phase of growth." Delaney was elevated to CEO in May.

Heinemann, who leads MW's marketing team and oversees customer acquisition and rentention strategies, was CMO at Perimeter eSecurity, president of the online division of Time Warner's Synapse Group, CMO at Walker Digital, and VP of marketing at Priceline.

MW tapped Yahoo! alum Stu Ogawa as EVP of product and technology in April. 

Marketwired is looking for pilot testers of its new investor relations distribution platform Resonate, which encompasses traditional and social media channels. Companies can contact [email protected].

Broadcaster Taps Critical Media for Web Production

Video monitoring and production services provider Critical Media said Texas-based TV station owner Nextar Broadcasting Group adopted CM's Syndicaster service to facilitate content delivery to web, tablet and mobile platforms.

NBG will also lean in Syndicaster to live-stream original content not airing on TV.

New York-based CM said the technology allows users to edit, tag, title and publish clips within 60 seconds of TV airing or upload. Nextar's lineup includes affiliates for NBC, CBS, ABC, FOX, MyNetworkTV, The CW, Telemundo, Me-TV, LATV, and Bounce TV. Net revenue for 2012 was $379 million.

Sixty-one Nexstar stations in 41 markets are covered under the deal.