md andersonThe University of Texas' MD Anderson Cancer Center, the Houston institution with a global reputation for cancer research, is reviewing its PR account.

According to the RFP, the institution wants an "expanded national presence in top-tier news media outlets" through a three-year media and public relations program.

MD Anderson wants to overcome a perceived challenge stemming from its location "outside of the nation's leading media markets" as it seeks to be a greater resource on cancer information for reporters, editors, producers "and others who influence the reporting of health, medicine and biomedical research news."

Finn Partners is the incumbent.

Proposals are due April 27. View the RFP (link).