Netatmo, the French consumer electronics company known for signature indoor air quality monitor Weather Station, is seeking an agency for the sake of implementing a 2016 PR strategy in key U.S. markets.
According to materials obtained by O'Dwyer's, the Boulogne-Billancourt, France-based company said its communications objectives include developing a proactive U.S. PR strategy and increasing brand awareness, media presence and coverage of existing products.
Netatmo is looking for a U.S. agency that can generate strong coverage for the brand and achieve earned media in consumer, tech, lifestyle and health and wellness media markets, as well as identify and suggest relevant U.S.-based PR opportunities for the brand and support sales efforts for the launch of new products.
The company said it seeks to "distance itself from being seen as 'young' and French,'” and instead, wants "to be seen as an international Smart Home key player."
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