Robert Gibbs, Obama's White House press secretary and longtime advisor, has teamed with Ben LaBolt, press secretary for Obama's reelection and comms. director for Rahm Emmanuel's successful mayoral bid in Chicago, to be founding partners of the firm.
Adam Fetcher, a former reporter, press deputy for the re-election and administration spokesman, is managing director at Incite.
"We've defined and protected the Obama brand during times of historic opposition and managed communications for one of the most complex C-Suites in the world," the partners said in a statement.
In addition to PR and crisis services, Incite will maintain other offerings like grassroots consulting and research through an affiliation with New Partners, a four-year-old Washington shop also staffed by Obama veterans.
The Incite partners, announcing the new firm June 12, provided their PR prescription for their work for Obama:
"We invested in data-driven strategic planning and constantly tested and measured our progress in achieving our objectives. We built trusted media relationships that helped us influence the news. We also produced our own content so we weren’t dependent solely on the media filter to tell our story, and engaged new audiences using social and digital platforms to expand our targets. And when crisis struck, we took control."
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