Ogilvy PR and DuPont won the coveted Best of Silver Anvil Award June 13 from PR Society of America, earning top honors for a global campaign that helped the chemical company establish a role in the food security space.

Two executives of Livestrong Foundation, the cancer charity which endured the fall of its iconic creator Lance Armstrong last year, were named PR professionals of the year by PRSA for handling the crisis. They included Katherine McLane, VP of comms. and external affairs, and Doug Ullman, president and CEO, Livestrong, which also picked up a Silver Anvil for crisis communications at the AXA Equitable Center in New York.

Ogilvy
Ogilvy/DuPont at the Anvil event
Photo: PRSA
Said McLane: "Our success has never been based on one person -- it’s based on providing great service to patients and survivors every day, who approach a cancer diagnosis with hope, courage and perseverance."

The Ogilvy/DuPont push, dubbed "Welcome to the Global Collaboratory: Global Food Security," bested 143 other nominees (and 847 entries) in the competition as it sparked a dialog about feeding a global population expected to hit nine billion by 2050.

The effort created a Global Food Security Index to assess the strengths and weaknesses of food security in 150 countries, launching from the G8 Summit last year in Washington and continuing through events in Brazil, Chile and South Africa.

Anthony Farina, head of global PA and director of corporate comms. at DuPont, called the campaign "transformational across the food security space." He said the work helped make DuPont a global leader on the issue, sparking requests from global organizations for briefings and invitations to speak at several global summits and events.

PRSA noted the effort also helped DuPont shed its image as a chemical company in establishing a role in the food safety space. 

Ogilvy also picked up two other Anvils for the DuPont campaign in the reputation/brand management and global communications categories. [Ogilvy PR/Atlanta managing director Mickey Nall is chair of PRSA.]

Ketchum continued its Anvil dominance, taking home nine awards in the competition.

Porter Novelli and the Almond Board of California won an Anvil in the marketing:B2B category, while Airfoil PR won for its small and mid-sized business work for Microsoft in the technology-software category.  Photos are online at itsmebert.com/prsa.

Silver Anvil Winners

Community Relations (Assns./Non-profits)
Weber Shandwick, Minnesota Pork Producers
"Oink Outings: Building Trust from Farm to Fork"

Community Relations (Business-Products)
Edelman, Starbucks
"Create Jobs for USA"

Community Relations (Business-Services)
MSL Atlanta, Scout Communications, The Home Depot
"Mission:Transition - Arming veterans nationwide with employment tools"

Community Relations (Government)
Smith + Jones Marketing, Tahoe Regional Planning Agency
"We're All in This Boat Together: Engaging boaters in the effort to protect Lake Tahoe from the catastrophic threat of aquatic invasive species

Crisis Communications (Assns./Non-profits)
The LiveStrong Foundation
"From the Crisis Trenches: Blazing a new trail in communications"

Events and Observances (7+ days, Assns./Non-profits)
Cohn & Wolfe, U.S. Olympic Committee
"The Team Behind the Team: Inspiring Americans to Help Raise Our Flag"

Events and Observances (7+ days, Business-Products)
Citizen Paine, Wieden+Kennedey, Old Spice
"Old Spice and Dikembe Mutombo Save the World in 4 1/2 Weeks with Real-Time Digital Video Game"

Events and Observances (7+ days, Business-Services)
Princeton HealthCare System
"Design for Healing = Celebrations"

Events and Observances (7 or fewer days, Assns./Non-profits)
Ketchum, maslansky + partners, U.S. Farmers & Ranchers Alliance
"From the Big Apple to the Sunset Strip, America's Farmers and Ranchers are Leading the Food Dialogues"

Events and Observances (7 or fewer days, Business to Business)
Fluor Corporation
"Fluor Celebrates 100: Connecting the Past with the Present Around the World"

Events and Observances (7 or fewer days, Consumer Products)
Current, Hidden Valley Original Ranch Dressing and Dips
"Lunch Break for Schools"

Events and Observances (7 or fewer days, Consumer Services)
MSL Atlanta, Scout Communications, The Home Depot
"Mission:Transition - 110 events to inspire veteran employment"

Events and Observances (7 or fewer days, Government)
U.S. Dept. of Labor
"Labor Day 2012"

Events and Observances (7 or fewer days, Non-profit)
Padilla Speer Beardsley, Be the Match
"Inspiring Congressional Support for a Life-Saving Cause"

Global Communications
Ogilvy PR, DuPont
"Welcome to the Global Collaboratory: Global Food Security"

Integrated Communications (Assns.)
Ketchum, maslansky + partners, U.S. Farmers & Ranchers Alliance
"From the Farm Belt to Facebook and Beyond, America's Farmers and Ranchers are Leading the Food Dialogues"

Integrated Communications (B2B)
Peppercomm, Tyco
"The Power of One - One Tyco, One Integrated Global Campaign, One Strong Result"

Integrated Communications (Consumer Products, Food & Bev)
Ketchum, Hershey's
"Hershey's Si,poe Pleasures Chocolates Summer of Sweet Independence"

Integrated Communications (Consumer Products, Non-packaged Goods)
Weber Shandwick, DDB, OMB, State Farm
"Cause an Effect"

Integrated Communications (Consumer Products, Packaged Goods)
Ketchum, Pfizer Consumer Healthcare, Advil
"Rock 'n' Advil Stories Campaign Drives Consumer Engagement and Sales"

Integrated Communications (Consumer Services)
Pepco Holdings
"Turning Around the 'Most Hated Company in America'"

Integrated Communications (Government)
Booz Allen Hamilton, Real Warriors Campaign, Defense Centers for Excellence for Psychological Health & Traumatic Brain Injury

Integrated Communications (Non-profits)
MSLGroup, Leo Burnett Business, Shriners Hospitals for Children
"Love to the rescue at Shriners Hospitals for Children"

Internal Communications (Assns., Non-profits)
Northrup Grumman and Concurrent Technologies Corp., Booz Allen Hamilton
"U.S. Air Force 2012 Energy Action Month Campaign"

Internal Communications (Business, fewer than 10K employees)
Weber Shandwick, Larsen Design, Prime Therapeutics LLC
"Millions of Reasons - One Purpose, Repositioning Prime Therapeutics

Internal Communications (Business, more than 10K employees)
On the Same Page, GE Power & Water
"ecomagination nation - Good for the business, great for the environment"

Investor Relations
Edelman, Matter, MJM Creative Services, Hillshire Brands Company
"Solving a Mystery: Goodbye Sara Lee, Hello, Hillshire Brands Company"

Issues Management (Assns., Non-profits)
Ketchum, maslansky + partners, U.S. Farmers & Ranchers Alliance
"From the East to West and Everywhere in Between, America's Farmers and Ranchers are Leading the Food Dialogues"

Issues Management (Business)
FleishmanHillard, Energizer
"The Battery Controlled: Protecting Kids from a Hidden Danger"

Marketing Business-to-Business (Other)
Airfoil, Microsoft
"Empowering Small and Medium-sized Companies to Boost Business Success with Technology"

Marketing Business-to-Business (Products)
Porter Novelli, The Almond Board of California
"California Almonds Bring Big Crunch to the Research Chef Association Annual Meeting"

Marketing Business-to-Business (Professional and/or Financial Services)
Ketchum, Chase
"Expanding Main Street: Chase's Mission Small Business with LivingSocial"

Marketing Consumer Products (Beverages)
Cohn & Wolfe, Hennessy
"What's Your 'Wild Rabbit?' Hennessy Fans Go 'Wild' for the Pursuit of Success"

Marketing Consumer Products (Food)
Exponent PR, Land O'Lakes
"Land O'Lakes Brings Butter Back"

Marketing Consumer Products (Healthcare)
Carmichael Lynch Spong, DSM Nutritional Products
"Beautiful At Any Age"

Marketing Consumer Products (Non-packaged Goods)
Ketchum, Hyundai Motor America
"Enticing Families to the Hyundai Brand with the All-New 2013 Hyundai Sante Fe"

Marketing Consumer Products (Packaged Goods)
Edelman, Schick Hydro (Energizer Personal Care)
Schick Hydro Wakes Up 'Shave Zombies' and Boosts Brand Sales

Marketing Consumer Products (Retail Stores and Restaurants)
Carmichael Lynch Spong, Sherwin-Williams
"National Painting Week Inspires Consumers with Color"

Marketing Consumer Products (Technology)
Lookout Inc.
"Lookout's Mobile Lost & Found: The Billion Dollar Phone Bill"

Marketing Consumer Services (Financial Services)
Sandy Bodner Strategic Communications, Pro-Media Communications, Boston Community Capital / SUM Foreclosure Prevention Initiative
"Stabilizing Urban Neighborhoods: A Unique Foreclosure Prevention Initiative"

Marketing Consumer Services (Healthcare Services)
Exponent PR, The Medtronic Foundation
"HearRescue Project Inspires Virtual - and Real-Life - Heroes"

Marketing Consumer Services (Technology)
Sprint
"Sprint Guardian: Making Parents Aware About New Mobile Safety Applications"

Multicultural PR (Assns./Government/Non-profit)
BRG Communications, Heart Rhythm Society
"Arrest the Risk: Raising Awareness to Help African Americans Stop Sudden Cardiac Arrest"

Multicultural PR (Business)
Jelena Group, Wells Fargo
"Wells Fargo Hispanic Consumer Financial Education Campaign"

Public Affairs (Assns./Non-profits)
Martin Waymire Advocacy Communications, Defend Michigan Democracy
"Vote No on Proposal 5"

Public Affairs (Business)
TogoRun, Bristol-Myers Squibb
"SHE: The Untold Story of HIV"

Public Affairs (Government)
Seattle City Light
"Your Power Future: Seattle City Light 2013-2018 Strategic Plan Outreach & Comms.)

Public Service (Business)
FleishmanHillard, Energizer
"The Battery Controlled: Protecting Kids from a Growing Risk"

Public Service (Government)
Solstice Advertising, The Cadmus Group, Last Frontier Productions, Surreal Studios, Alaska Energy Authority, Alaska Energy Efficiency Partnership
"Save Energy. Save Money. You have the Power."

Public Service (Non-profits)
Exponent PR, The Medtronic Foundation
"HeartRescue Project Rallies Public to Save Lives"

Public Service (Partnerships)
Interagency Employment Working Group, Minnesota National Guard
"Hire Minnesota's Veterans"

Reputation/Brand Management (Associations)
Ketchum, maslansky + partners, U.S. Farmers & Ranchers Alliance
"From East to West, America's Farmers and Ranchers are Leading the Food Dialogues"

Reputation/Brand Management (Business, sales $500M-$10B)
Edelman, Juniper Networks
"Trusted Mobility: From Data Center to Device - Establishing Juniper Networks as a Mobile Security Authority"

Reputation/Brand Management (Business, sales over $10B)
Ogilvy PR, DuPont
"Welcome to the Global Collaboratory: Global Food Security"

Reputation/Brand Management (Business, sales up to $500K)
Casacom, Ultima Foods
"iogo"

Reputation/Brand Management (Government)
Intrepid and Penna Powers Brian Haynes, Utah Dept. of Transportation
"At the CORE: How maximizing communication of the fastest billion-dollar public highway project helped overcome the largest scandal in UDOT history

Reputation/Brand Management (Non-profits)
Exponent PR, International Olive Council
"International Olive Council Adds Life to Olive Products Promotion"

A complete list of Anvil and Award of Excellence winners is at prsa.org (PDF).