Los Angeles publicist Shannon Barr has moved to Rogers & Cowan as a VP, bringing along her client roster and boutique PR shop's staff.

R&C CEO Tom Tardio said Barr developed a firm with "deep expertise" in entertainment PR that will bolster his firm's celebrity, film and TV content roster.

Barr, a BWR alum, said the deal gives her team access to a "deeper set of marketing communications resources." She founded Shannon Barr PR in 2003. Clients include rapper Romeo, actresses Raven Simone and Brande Roderick, along with a spate of actors in the teen market.

Barr reports to EVP-entertainment Julie Nathanson at R&C, a unit of Interpublic.