Coyne Public Relations has picked up agency of record duties for VTech, a leader in stage-based electronic learning products for children.
The New Jersey-based firm will handle program development and nationwide outreach, especially ahead of the holiday shopping season.
Coyne will position VTech’s advisory committee as media go-to courses for developments in the fun and smart play category.
Ogilvy PR previously handled the work.
VTech this month was selected as a 2013 Parents’ Choice Award for its Inno Tab 2S Wi-Fi Learning App Tablet which offers a secure connection to its “learning lodge” collection of 350 educational games, e-books, music and videos for children from birth to pre-teens.
Tom Coyne's firm works for clients such as Walt Disney Co., Hard Rock International, Chrysler, Red Robin Gourmet Burgers and Goodyear Tire & Rubber.
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