Matt Carter, a former general secretary of the U.K.'s Labour party, has exited as head of Burson-Marsteller's British operation.

Carter, Pierce
Carter, Pierce
Amanda Pierce, a McDonald's veteran and chief of the WPP unit's U.K. and EMEA corporate/crisis group, steps into Carter's former slot.

The former chief of media and internal communications at McDonald's joined B-M in 2008.

Don Baer, CEO of B-M, expects Pierce to provide "steady and dynamic leadership" to the U.K. operation along with focused and strategic client service.

Carter who remains senior counselor at B-M, plans to open his own PR/polling shop.

After leaving his Labour post, he joined B-M's Penn Schoen & Berland Assocs. polling arm and chaired its EMEA work.

Jeremy Galbraith is CEO of B-M's EMEA group and global vice-chairman of strategy for the firm.