Edelman Digital has named Mindshare alum Cassel Kroll, VP—media strategy, to focus on the integration of paid media throughout its digital & social programs. He reports to Liz Lee Rzepecki, ED’s general manager in New York.
At Mindshare, Kroll worked as social media strategy director, handling Unilever (Ragu sauce, Dove soap and I Can’t Believe It’s Not Butter brands) and BP (Arco and am/pm retail operation).
Earlier, he was at Starcom MediaVest, counseling Microsoft and Procter & Gamble.
Kroll will now work with Kevin King, ED global chair, and Adam Hirsch, senior VP-emerging media and technology.
King said in a statement that Kroll will help ED leverage “paid media to amplify our content and earned social at scale among the 300-plus social communities that we currently manage.”
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