Healthy Dining FinderHealthy Dining, a resource guide and nutrition initiative comprised of registered dietitians and culinary nutrition experts that helps consumers find healthy restaurant menu items, is looking for a PR firm to help with its public launch of a new digital platform.  

The California-based company's new platform, titled the Personalized Menu Platform, is designed to help diners with health needs and nutrition/weight goals find suitable menu choices at restaurants around the country. The company wants an agency that can provide recommendations on overall strategy and message development for the launch, as well as press material creation and daily media relations work that would result in features in key national media, both traditional and digital. The platform currently has a projected rollout date of January or February 2017.

Proposals should include agencies’ recommended PR plan and strategy, as well as expected out-of-pocket expenses and an overview of agencies’ experience, key areas of specialty and approach to PR.

Proposals are due by 5 p.m. Pacific Daylight Time on Sept. 9, and should be sent via email to Erica Bohm at [email protected].

View the RFP (PDF).