Maine has moved its tourism PR account to The Dilenschenider Group, following a review begun in March.
Marshall Communications of Augusta was the longtime incumbent for the $700K account, up from $685K in 2012.
Under the terms of the pact, the winning firm was to have an office or partner within two hours of Augusta and TDG is partnering with Burgess Advertising & Marketing of Portland, the state said.
TDG beat five competitors in the RFP process for a one-year pact with three option years through June 2017. Scope of work includes consumer and travel trade public and media relations, familiarization tours, social media and special projects.
Seven proposals were received, the state said.
TDG principal and veteran travel PR pro Joan Brower heads the account.
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