Powerhouse Hollywood publicity shop Sunshine Sachs is opening a production division to develop content for TV, film and digital avenues.
 
Sunshine Sachs, led by Ken Sunshine and Shawn Sachs and representing entertainment heavyweights like Leonardo DiCaprio, Bon Jovi and Natalie Portman in addition to non-profits and other entities, said the unit will cater to clients and non-clients.
 
Jeff Tahler, senior VP of acquisitions and development for FremantleMedia, has joined to run the venture, Madica Productions. Fremantle, part of the Bertelsmann media empire, has produced "Project Runway" and "American Idol," among others.
 
Tahler, a former Miramax VP, takes a mangaging director role at Madica, which is currently developing three untitled projects.
 
Deadline.com reported Madica has begun development on three untitled projects, including a “mid-budget” feature film.