RadioShack, the struggling electronics retailer under new leadership, has created a top PR post and hired a retail corporate communications veteran to fill it.
Merianne Roth, a retail PR veteran of JC Penney and Pier 1 Imports, has moved to RadioShack Corp. as VP, communications, a new post at the electronics seller, which revamped its upper executive ranks this year.
Roth exits the senior VP, marketing and communications, slot at the Fort Worth Convention and Visitors Bureau.
Publicly traded RadioShack, which tried to re-brand as "The Shack" in 2009, has struggled financially in recent years. New CEO Joseph Magnacca took the reins in February after leading Walgreen Co., and two months later he brought in Jennifer Warren as chief marketing officer from Razorfish.
Roth, who reports to Warren, was director of consumer brand marketing and publicity for JC Penney and senior manager of PR at Pier 1. Her scope at RadioShack includes corporate communications, community relations, internal communications and event marketing.
Weber Shandwick works with Fort Worth-based RadioShack, which posted 2012 revenue of $4.3B.
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