The Vidalia Onion Committee, the agency that manages the marketing and research initiatives for Vidalia onions, is searching for a full-service marketing and/or PR agency for help with the upcoming 2017 onion season.
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In RFP documents, the Vidalia, Georgia-based agency outlines an objective to increase awareness and recognition of the Vidalia name and highlight the trademarked sweet onion’s unique characteristics.
The VOC is looking for a firm that can help develop a marketing plan, as well as the possible use of a marketing organization representative. Paid advertising opportunities in the consumer and trade outlets are also a possible component of the work.
The VOC has outlined an estimated budget of $150,000.
Deadline for proposals is Friday, December 2. The VOC has requested that firms planning to participate in the proposal process notify the agency by Friday, November 11. Contact is Vidalia Onion Committee executive director Susan Waters, [email protected].
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