Online event software provider Cvent is working with financial communications support as the company eyes an initial public offering worth up to $100M.
Cvent has engaged ICR of Norwalk, Conn., and continues to work with its New York-based firm Sloane & Company.
Nevin Reilly, senior VP at Sloane & Co., leads the Cvent account there. ICR senior VP Kim Paone, a tech PR veteran, is Cvent point person for the financial communications shop.
The McLean, Va.-based software-as-service company, known for its online event registration and invitation services, plans to list as CVT on the New York Stock Exchange.
Cvent has not yet determined a price or number of shares but listed the proposed maximum offering price as $100M in its S-1 filing. It commissioned a study this year by Frost & Sullivan which pegged the global event management software business at $5.6B last year.
Revenue for 2012 was $83.5M with net income of $4.3M. First quarter 2013 revenue was $24.4M.
Cvent, which wants to use IPO proceeds for expansion and working capital, notes its sector is "evolving, highly competitive and significantly fragmented."
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