Tricia Primrose, who stepped down as executive VP of corporate communications at AOL in 2010, has been named a partner at Washington-based digital agency Rational 360, based in New York.
Primrose spent more than 10 years at AOL, a term that included the 2000 mega-merger with Time Warner, where she was a senior PR exec, as well as the 2009 spinout from TW.
She joins Rational 360 partners Patrick Dorton, Don Marshall and Brian Kaminski. The firm, which handles clients like the Financial Planning Coalition, Personal Care Productions Council and the Telecommunications Industry Association, has additional offices in Washington, Los Angeles and Boston.
Primrose is a former executive VP of RLM Finsbury and communications director for Sen. Richard Shelby (R-Ala.).
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