Drew LevinsonDrew Levinson, a 15-year CBS News correspondent, has joined Hill+Knowlton Strategies as the WPP unit beefs up its content creation capabilities.

In announcing the hire, Andy Weitz, U.S. CEO, said “creation of compelling content to drive effective and enduring engagement with stakeholders has never been more important.”

Levinson covered the World Trade Center attack, Afghanistan/Iraq wars, Hurricane Katrina, General Motors’ bankruptcy, Firestone tire recall and presidential campaigns.

For the last three years, he had been running his own consulting and media shop.

At H+K, Levinson will report to Amy Rosenberg, executive VP and U.S. director of media relations.