The Rhode Island Commerce Corporation, the official economic development organization for the state of Rhode Island, has issued several requests for proposal regarding a series of planned PR and marketing initiatives for the state.
The Providence-based state organization is looking for an advertising and/or PR firm to assist with the strategy and execution of a statewide business attraction initiative intended to support RI’s economy.
The PR portion of the work calls for media relations, PR, strategic planning, social media, analytics and content creation and distribution. A separate advertising portion also exists. Agencies are welcome to apply for both portions of the work. The campaign is expected to begin during the first quarter of 2017 and run until approximately June 2018.
RIEDC is also seeking an advertising and/or PR agency that specializes in tourism for the purpose of promoting travel to the state. Scope of the work, which also contains both an advertising and PR component, calls for strategic planning, ad campaign development, media buying, social media, research and partnership promotion.
The contract period for that campaign would also commence during the first quarter of 2017.
Deadline for both proposals is 2:00 p.m EST on December 12.
The business attraction initiative RFP is attached here (PDF).
The tourism RFP is attached here (PDF).
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