The United Nations-backed "Better than Cash Alliance" campaign, urging a shift from cash to electronic payments for relief programs, salaries and other forms of aid, will stick with FleishmanHillard after a review.
Citigroup, Visa, the Ford Foundation, USAID and the Bill & Melinda Gates Foundation are backers of the project.
The campaign, launched in September and run by the UN Capital Development Fund in New York, released an RFP in late March for a variety of PR tasks, including a stronger push toward social media.
FH, which won a Silver Anvil Award of Excellence this year for its work in establishing alliance, will lead the PR work going forward through the end of the year on a pact worth about $300K, including content production and events support.
Prographics and Cloudred were tapped for graphic design and web development, respectively, rounding out the total $420K contract.
The firms received contracts with three years in renewal options.
Have a comment? Send it to 
No comments have been submitted for this story yet.