Lawn mower brand Hustler Turf Equipment is seeking an agency that can provide PR and media relations services for the launch of a new type of utility vehicle that is set to be unveiled this spring.
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Hustler provides residential and commercial mowers that are carried by more than 1,300 dealers in the U.S., as well as more than 40 distributors worldwide. The brand is owned by Hesston, Kansas-based company Excel Industries and was founded in 1964.
PR services sought for the product launch include developing overall strategy and messaging, creating press materials, arranging press coverage and building the brand name through media outreach.
Proposals should include a recommended program approach, a detailed budget and timeline, agency qualifications and a list of applicable current or former clients.
Proposals are due by January 23, at 5:00 P.M. CST.
Contact is Molly Crum, account manager at advertising agency Redroc Austin, [email protected].
Download the RFP here (PDF).
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