 Mark Malinowski |
Global theater chain National Amusements, Inc. has appointed Mark Malinowski vice president of global marketing.
Malinowski joins the Norwood, MA-based entertaiment giant from Next Fifteen’s consumer and corporate unit M Booth & Associates, where he served as senior vice president and director of partner innovation. Prior to that he was VP and group director of PAN Communications’ consumer PR practice, and also served as senior VP of brand communications and entertainment marketing at Cone Communications. He previously co-founded Ketchum’s entertainment marketing practice and also led entertainment marketing for Levi Strauss & Co.
Malinowski will now oversee all of NAI’s global brand initiatives and integrated marketing programs, including advertising, social media and digital marketing, loyalty programs and e-commerce, as well as strategic partnerships.
National Amusements operates nearly 1,000 movie screens across the U.S., U.K. and Latin America under its Multiplex, Cinema de Lux, Showcase and SuperLux brands. Billionaire media magnate Sumner Redstone, owner of CBS and Viacom, is majority owner and chairman of NAI’s board. The company was founded by his father, Michael Redstone, in 1936.
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