Mississippi is reviewing its tourism and economic development marketing communications accounts with RFP processes this month.
The Mississippi Development Authority, the Jackson-based entity that oversees the account sand is handling the reviews, tapped a new chief marketing officer, Marlo Dorsey, in December. Dorsey is a former CEO of Internet provider Cybergate with marketing and economic development experience in the state.
On the tourism front, the Magnolia State, which uses the tagline "Find Your True South," wants agency pitches to woo tourism and recreation travelers, meetings and conventions, as well as film location scouts on a three-year contract.
PR, digital, advertising, international marketing and other disciplines are covered in a broad scope of work for the tourism account.
The resulting three-year pact carries two options years, as well.
The Ramey Agency, Jackson, is the incumbent.
Proposals are due July 24.
The economic development account RFP is open through July 31. While it covers similar duties like PR and digital, its focus is on recruiting business and promoting the state as a "choice business location" for investment and existing industry. It currently has three websites used for the task, including Mississippi.org, aerospacemississippi.org, and mscreativeeconomy.org.
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