Independent New York-based agency 5W Public Relations has been named agency of record for interactive miniature world Gulliver’s Gate.

5W

Gulliver’s Gate, which was founded in 2014, previously debuted a miniature version of Israel in Jerusalem before unveiling similar exhibits in Latin America and Europe.

The company is currently building an indoor interactive display in the center of Manhattan, which will feature more than 300 built-to-scale miniature models of buildings and landmarks from around the world.

The $40-million, 49,000-square-foot attraction, which is expected to draw over a million visitors annually, will open this May in Times Square.