Anne Bologna, managing director until April at Miles Nadal's MDC Partners, has joined TripAdvisor, which bills itself as the No. 1 travel site.

anne bolognaAs VP-brand strategy, Bologna is to manage TripAdvisor's corporate vision efforts along with its online and TV advertising.

She reports to Barbara Messing, chief marketing officer.

Nadal recruited Bologna in Dec. 2011 to lead talent recruitment and bolster the New York presences of the Toronto-based mini-conglomerate.

Earlier, the nearly 30-year ad veteran spent the bulk of her career at Fallon, handling blue-chips such as Pepsi, Citibank and Starbucks.

She then launched ad shop Toy.

Bologna will be based at TripAdvisor's headquarters in Newton, Mass.