Tunheim has been named consumer PR agency of record for Twin-Cities-based Select Comfort Corp., creator of the Sleep Number® bed.
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The agency search began last year and Tunheim came up with a winning solution that includes a team of experts to service the account from IPREX partners Crossroads, Eisbrenner, French ǀ West ǀ Vaughan, Hanser & Associates, Makovsky, and Walt & Company.
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“Tunheim’s extensive retail experience, creativity and media relations expertise are a good fit for our needs,” said Melissa Barra, chief strategy and customer relationship officer for Select Comfort.
Sleep Number hopes to raise awareness of how its mattresses offer quality sleep, improving health and overall wellbeing.
“At Tunheim, we are eager to team up with organizations looking to disrupt their category in new ways, which is why we feel this is an ideal match,” said Tunheim’s president and CEO Kathy Tunheim.
Tunheim, headquartered in Minneapolis, was founded in 1990. Current clients include Dominium, Great River Energy, and Minnesota Hospital Association.
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