Natalie Kerris, a longtime Apple PR exec, is slated to join Edelman to lead its substantial technology practice.

Natalie KerrisNatalie Kerris

Kerris, who will serve as global chair of Edelman's tech unit, starting March 6, spent 14 years at Apple and recently did a short stint at Twitter as VP of global communications.

Kerris worked on the launch of Apple blockbusters like the iPod, iPhone and iPad. Edelman chief Richard Edelman noted Kerris "has been at the forefront of some of technology's greatest revolutions in the past two decades."

She will lead Edelman's 700-staffer global tech operation under head of global sectors, Kym White.