The U.S. Fund for UNICEF has selected Porter Novelli for development of a PR plan to bolster audience engagement and spark fundraising activity.
Lisa Berenson, senior VP marketing & communications, said in a statement that the Omnicom unit "understands how to reach new audiences in innovative ways."
UNICEF, which operates in more than 190 countries, immunizes one-third of the globe's children, promotes health and nutrition and supplies educational services.
PN will work in tandem with ID PR, which is charged with boosting UNICEF’s profile in the Hollywood community, dealing with the entertainment/consumer press and handling special events.
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