Bob Lord, CEO of Publicis Groupe’s Razorfish digital shop, is joining AOL on Aug. 1 as part of an alliance between the two parties to forge a global live digital advertising network called PAL.
As CEO of AOL Networks, Lord will work closely with Publicis executives including Rishad Tobaccowala, chair of Razorfish/DigitasLBi; Laura Desmond, CEO of Starcom MediaVest, and Tom Bernardin, chief of Leo Burnett Co.
PAL's services will include content creation for AOL’s more than 220M users, measurement/analytics and development of "consumer connection tools."
Publicis CEO Maurice Levy said in a statement:Live advertising gives brands the immediate live connections that consumers expect in our digitally connected world, and AOL is the ideal partner for this partnership precisely because live advertising is such a core part of its strategy.
Tim Armstrong, CEO of AOL, called live advertising "the future of marketing on the Internet."
PAL, which is expected to launch Sept. 1, will offer Publicis clients exclusive live advertising partnerships for the first six months.
It will have an office in New York and Paris.
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