Porter Novelli has appointed Eddie Garrett as executive VP, global digital strategies.  Garret comes over from Weber Shandwick where he led a team of data analysts and digital specialists as executive VP, head of strategy.

Eddie GarrettEddie Garrett

Garrett is a PN retread, having served as director of its digital practice in Washington, D.C.  This time he’ll be based in Chicago and report to chief operating officer and chief client officer Nick Propper.

“As we continue to reshape the way we approach our clients’ challenges, hiring a disproportionate amount of genuinely diverse thinkers from a multitude of complementary backgrounds, world-class leadership talent like Eddie have an increasingly important role in our agency and a significantly bigger platform on which to operate,” Propper said.

Garrett’s background includes three years at Edelman, serving as executive GVP in their consumer marketing practice and senior VP in the digital strategy group.  Highlights of his client experience are ConAgra Foods, Jim Beam, the IRS Disney Institute and the Federal Deposit Insurance Corporation.

"I’m thrilled to return to my agency roots and re-join an organization that not only pioneered communications for behavior change but continues to reshape and lead the way strategic communications impact and drive business value,” Garrett said.