Bill ReihlBill Reihl, executive VP of Weber Shandwick's North American consumer marketing practice, has decamped for Ketchum for a global CM role.

Reihl will be based in New York as managing director, global brand marketing practice, for the Omnicom firm, working with Chicago-based Ketchum partner and practice director Kelley Skoloda.

He was Los Angeles and New York GM at Weber Shandwick, which followed stints with Ogilvy PR and Edelman. His client stripes include Samsung, MasterCard and General Motors, among others.

Ketchum CEO Rob Flaherty said Reihl is known for "cross-channel integrated planning" and said he will lead the firm's global brand marketing unit.