The Georgia Department of Transportation wants to get more social media savvy and leverage PR to build trust in the state agency.
The $800M a year GDOT released an RFP this month for experience communications and PR firms and is taking proposals through Aug. 7.
The department wants to educate the public on its core functions and services available, as well as conduct strategic community outreach to "further engage and build trust of the organization," according the RFP.
Georgia's State Road and Tollway Authority, which operates independently from the GDOT, last month tapped Porter Novelli and Creative Outhouse for a multimillion-dollar pact to educate drivers about the expansion of toll roads in the state.
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