Boston-based Greenough Brand Storytellers has launched a new research practice dedicated to helping clients develop and improve their brand journalism strategies.
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Phil GreenoughThe agency’s Brand Journalism Research unit is intended to serve as an anchor for clients’ media relations campaigns, lead generation and thought leadership capabilities. The offering, which provides concepting, research design, execution, analysis and recommendations for converting insights into brand journalism strategies, is designed to help clients improve content marketing efforts and fill storytelling voids across earned and paid media channels.
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“With millions of pieces of content shared every day, it’s more important than ever to create fresh, insightful and useful content that goes beyond the rehashed, retweeted and recycled,” Greenough CEO Phil Greenough told O’Dwyer’s. “Through original research such as surveys, focus groups and social media analysis, our Brand Journalism Research offering helps clients identify the ‘content voids’ and create compelling content that fills them. The result is thought leadership, lead gen and media relations campaigns that sustain momentum for months and even years to come.”
Greenough in 2016 accounted for more than $4.5 million in net fees.
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