Actual, LLC has named former Access Emanate EVP and general manager, Brian Regan, as partner.  He is both a 10-year colleague and friend with founder and CEO Michael Young.

Brian ReganBrian Regan

“Brian is truly a pioneer in the use of multi-channel, integrated communications in helping clients drive business forward. Together we are a formidable and unstoppable team,” Young said.

Over ten years, Regan expanded Access’ New York office from an outpost of the San Francisco headquarters into a powerful stand-alone location with a diverse client base spanning technology, web services, lifestyle, food and beverage and CPG.  He helped to grow the agency’s “studio” offering, combining creative, digital, content and analytics expertise and was instrumental in overseeing the 2015 New York-based integration of Ketchum agencies Access Communications and Emanate.  Regan also served on Ketchum’s global technology practice.

Regan will be based in New York, and Young will continue work from the agency’s San Francisco office.

“Digital disruption has upended how brands reach customers, and that forces us to think and communicate in new ways,” Regan said. “With Actual, Michael is taking a different and very nimble approach to these challenges, working with dynamic and exciting companies, both start up and mid-sized, and helping them to differentiate and distinguish themselves in front of customers, influencers and decision-makers. I am thrilled beyond belief to join with him again and put our magic elixir back to work.”