Ferrara Candy Company, the hundred-year-old maker of iconic candy like Atomic Fireballs and Jaw Busters, is leaning on PR support as it recalls  large packages of Brach's Malted Milk Balls beacuse they may contain undeclared nuts, an allergy hazard.

Joele Frank, Wilkinson Brimmer Katcher is providing PR support, including media relations, for the national recall of the six-pound bags of the candy.

The Oakbrook Terrace, Ill.-based company said the milk balls may contain tree nuts like Brazil nuts or peanuts and is warns that people with an allergy or sensitivity run the risk of serious of life-threatening injury.

Joele Frank managing director Andrea Rose is handling the recall at the firm.