M studio, a woman-owned integrated marketing firm with offices in Asbury Park and Manhattan, has been picked to support Red Bank RiverCenter executive director James Scavone on public relations messaging, events, media relations and social media in support of the town’s “It’s Your City” marketing campaign.
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RiverCenter is a 501(c)(3) non-profit formed in 1991 to manage Red Bank’s special improvement district, which was created by the New Jersey State Legislature in the same year to help New Jersey’s many historic downtowns survive the face of competition from rapidly expanding shopping malls, big-box discounters and economic recession.
“Red Bank is an award-winning destination that has so much to offer residents and visitors. We are thrilled to spotlight Red Bank’s dynamic businesses, theaters, hotels and landmarks. It’s a city steeped in history and culture and we can’t wait to share its story,” said Shannon Furey, PR director at M studio.
M studio will first be tasked with developing a messaging document for the town’s business community that will include campaign information, positioning statements and marketing assets.
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