Frozen treats brand JC’s has retained Havas Formula as its public relations agency of record.
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The account win follows a competitive review of PR firms.
JC’s produces a signature line of eight frozen Pie Pops found in grocery stores across the country. The company was launched in 2013 by founder and CEO Jennifer Constantine.
The Havas subsidiary’s work for the treat brand will include media relations, thought leadership, product launches and reviews, influencer relations, and trade show and event support.
The campaign will be managed by Havas Formula’s LA office.
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