Global tech PR specialist Hotwire has been named communications agency of record in the U.S. and the U.K. for 3D printing pen brand 3Doodler.
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Billed as “The Pen That Draws in the Air!” 3Doodler is the world’s first 3D printing pen, allowing users to create 3D objects via dispensed plastic that solidifies immediately via an integrated fan.
Launched in 2013 by tech company WobbleWorks, Inc., 3Doodler was the result of one of the most successful Kickstarter launches of all time, raising a total of $3.9 million through two campaigns. The pen, which is now sold by retailers such as Amazon, Target, Best Buy and Bed Bath & Beyond, surpassed $20 million in revenue last year.
Hotwire, which is owned by Australia’s Enero Group Limited, is one of the top PR firms in the country with more than $13 million in net fees in 2016, increasing more than 322 percent from the year prior.
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