erin rocheErin Roche, who was executive VP and head of Weber Shandwick's New York technology group, has moved to FleishmanHillard in a similar capacity.

She takes the senior VP and NYC tech director titles.

Roche also had served as deputy manager of Weber’s northern California operation.

At FH, she reports to Robert Dowling, president of the eastern region.

After heading Weber’s northern California unit and New York office, he joined FH last year.

FH is part of Omnicom. Weber is an Interpublic unit.