New York City-based travel PR firm Abelow PR has been awarded representation in the U.S. for Alpenwild, the leading tour operator for walking, hiking and trekking in the Alps.

Alpenwild

Tours include cuisine-oriented walking itineraries for foodies as well as intensive adventures in the mountains.

PR Veteran Lorraine Abelow founded her agency in 1993, positioning it as an affordable boutique offering for hotels, tour operators, technology and lifestyle brands.

Current clients include Casa Bonita Hotel, Hotel Esencia, Knowland, Martin Miller’s Gin and Sublime Samana.