New Hampshire’s Division of Travel and Tourism has issued a request for proposal for agencies specializing in content marketing services and publication development.
The Granite State’s DOT is seeking a content marketing partner to develop and execute content strategy and paid media campaigns to boost brand awareness across a variety of channels, including social, blogs, search engine optimization, the VisitNH site and the Official New Hampshire Visitors Guide.
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Scope of Work includes developing and executing a brand-aligned content strategy program, developing copy for the Division of Travel and Tourism’s website, managing blog posts and consumer emails, posting daily content for all social channels, performing SEO duties and handling editorial copy, layout design, photography and printing tasks, as well as advertising sales, content mapping and editorial planning.
Pitching agencies will be evaluated on experience/qualifications, proposed scope of work, familiarity with NH and its tourism industry, creativity/innovation, and cost-effectiveness.
Proposed annual budget is $100,000.
Contact is Amy Bassett, assistant director, NH Division of Travel and Tourism Development, [email protected].
Proposals are due July 11 by 3:00pm. Questions should be submitted by June 21.
The RFP, along with proposal evaluation criteria and a general contract agreement (Form P-37) can be downloaded here (PDF).
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