Independent firm MWW has landed the Air New Zealand account following a competitive pitch.
CRT/tanaka had the business.
The PR firm’s Los Angeles office will handle the business of driving brand awareness of the carrier, especially in its west coast hubs of LA, San Francisco and Vancouver.
The airline counts MWW’s social media savvy and strong west coast presence-- under JP Schuerman--among reasons for its selection.
ANZ is ramping up its PR as a tie-in to the second installment of J.R. Tolkien’s The Hobbit is slated for release later this year.
The movie was filmed in New Zealand.
Have a comment? Send it to 
No comments have been submitted for this story yet.