The Asia-Pacific Economic Corporation, the global free trade forum for 21 countries in that region, is on the hunt for an "internationally recognized" PR firm to draft a communications strategy for the next four years.
APEC via RFP released July 26 wants to hear from global firms as it develops a new overall strategic plan for the organization covering 2014-17. The group last put together a strategic communications plan in 2001, followed by a branding strategy in 2009.
English is the official language of the group, which is based in Singapore. APEC designates a "host economy" annual from among its members and outreach for the upcoming PR plan will have a particular focus on China (2014), the Philippines (2015) and Peru (2016).
The work includes an evaluation of its current efforts, in addition to recommendations and assistance in planning a new PR strategy.
Proposals are due Aug. 16. View the RFP (link).
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