Luc Beauregard, founder of Canada's No. 1 PR firm National Public Relations, died July 26, the night before his 72nd birthday.
The former president/publisher of Montreal-Matin, a daily newspaper, began his career as Ottawa parliamentary reporter and city editor of La Presse.
He then served as government information office for the Privy Council in Ottawa and press secretary to Quebec’s minister of education.
National, which is part of Burson-Marsteller’s international network, has offices in Victoria, Vancouver, Calgary, Montreal, Toronto, Ottawa, St. John’s, Quebec City, Halifax, New York, London and Copenhagen.
Jean-Pierre Vasseur, CEO of National’s parent, Res Publica Consulting Group, said of Beauregard: ‘We have lost a leader who left his mark on his generation in many ways, as much through his significant contribution to the development of the discipline of public relations as through his political, social and cultural contribution benefitting numerous causes.
In addition to his immediate family and many friends, Luc leaves behind more than 425 colleagues for whom he was a model for his competency, his rigour, his availability and his commitment. He leaves behind a solid legacy, including a vision and values that will stand the test of time.”
A tribute to Luc Beauregard is slated for Mary, Queen of the World Cathedral, 1085 rue de la Cathédrale, Montreal, on Aug. 8 at 10 a.m.
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