Paul Mylrea, director of PA for the BBC, is exiting the global media company as incoming director-general Tony Hall maps plan to rebound from the Jimmy Savile sex scandal, which led to the resignation of former chief George Entwislte.
The BBC announced Feb. 14 that James Purnell, who headed corporate planning during the 1990s, is returning next month as director of strategy & digital. He will oversee policy, marketing, promotion, PA and communications.
Purnell, a former U.K. culture secretary who left the BBC to become Tony Blair’s special advisor on the knowledge economy, is currently senior producer at Rare Day production house and advisor to Boston Consulting Group.
The BBC also is shifting acting director-general Tim Davie to CEO of BBC Worldwide and global-director to oversee international branding and editorial strategy.
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